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In late 1979 or early 1980, an Irish-based company, Montex, began producing jeans bearing the brand Diesel. In 1982, Diesel SpA began selling jeans under its Diesel brand in Ireland. [108] In 1992, Montex applied to register the Diesel trademark in Ireland. Their application was opposed by Diesel SpA.
Gas Jeans (S.p.A.), sometimes stylized as GAS, is a leading premium apparel and denim brand owned by Grotto S.p.A., run by the Grotto family in Italy. The company was founded by Claudio Grotto in the early 1970s. Today, it operates in more than 56 countries, with more than 3,000 stores. [1] [2] GAS targets its products at the youth segment.
Beginning early 1993 an outsider CEO truncated the company's staff, 3,600 staff at its high point, to 150 employees, and likewise some of Gitano's debt. [2]: p. 24 Fruit of the Loom bought the firm, but for less than Gitano's outstanding debt. [1] By then, more than a year had passed since the founding family had filed for bankruptcy. [7]
The company was established in April 1947 as Jugopetrol, in the city of Ljubljana, and renamed Petrol in 1953. In 1974, trading in natural gas began. In 1996, the company was transformed into a joint-stock company under the name Petrol, Slovenska naftna družba, d.d. Ljubljana, and a year later the shares were listed on the Ljubljana Stock ...
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In 1906, tragedy struck when a massive earthquake hit San Francisco, starting a fire that burned up much of Levi Strauss & Co.'s history, photos, catalogs, and products.
In 2016, Saudi Aramco-owned Motiva Enterprises signed a deal with Phillips 66 Company which would allow Motiva to use the 76 brand on some of its stations in its 26 eastern and Gulf Coast states operating territory. [10] By 2017, the 76 brand was reintroduced into New York, Georgia, Texas, Tennessee and New Jersey. [11]
“If you wait and wash only after every 10 wearings, you can save 50% of the water that you use as a consumer to wash your jeans," echoed Levi's Vice President of Sustainability Michael Kobori.