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Adidas wanted to design a shoe that would be more universal and useful to every player on the court. The plan for the shoe also included not only having one player be the face of the new product but rather have the top ten players in the NBA promote the shoes, inspiring the name of "Top Ten". [ 1 ]
Michael Jordan wearing a blue and white pair of the Adidas Forum. The popularity of the shoe was seen with various professional basketball players wearing the shoes in games. Most notable being Michael Jordan who, before signing with Nike, wore these pair while participating in the 1984 Olympics as he was an avid fan of the Adidas brand. [3]
The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer. [ citation needed ] [ 14 ] "All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott , 2NE1 , Nicki Minaj and Derrick Rose .
Following their single "My Adidas", Adidas reportedly gave them $1 million endorsement deal. [141] Nike had a similar share of the market, with the Air Max and similar shoes such as the Air Force One which was released in 1982. High-tops, especially of white or black leather, became popular.
Articles relating to Adidas, a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike
Adidas Campus is an athletic shoe created by Adidas that was released in the 1970s. The shoes were first released as basketball shoes before switching to lifestyle shoes. The unique design of the shoe helped make it popular as a chunkier alternative to Adidas' other sneak
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