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The growth–share matrix [2] (also known as the product portfolio matrix, [3] Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group portfolio analysis and portfolio diagram) is a matrix used to help corporations to analyze their business units, that is, their product lines.
After its well-known growth-share matrix, the Boston Consulting Group developed another, much less widely reported, matrix which approached the economies of scale decision rather more directly. This is known as their Advantage Matrix. The matrix was published in a 1981 Perspective titled "Strategy in the 1980s" by Richard Lochridge. [1]
The BCG Matrix, a chart designed by Bruce Henderson for the Boston Consulting Group in 1968, may help corporations to analyze their business units or product lines. This helps the company allocate resources; brand marketing, product management, strategic management, and portfolio analysis can use it as an analytical tool.
The GE matrix helps a strategic business unit evaluate its overall strength. Each product , brand, service , or potential product is mapped in this industry attractiveness/business strength space. The GE multi-factor model or "nine-box matrix" was first developed by McKinsey for General Electric in the early 1970s.
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The San Francisco 49ers on Monday suspended linebacker De'Vondre Campbell for the final three games of the regular season for refusing to play Thursday night against the Los Angeles Rams.. Niners ...
A matrix organization. Matrix management is an organizational structure in which some individuals report to more than one supervisor or leader—relationships described as solid line or dotted line reporting, also understood in context of vertical, horizontal & diagonal communication in organisation for keeping the best output of product or services.
U.S. President-elect Donald Trump on Saturday demanded that BRICS member countries commit to not creating a new currency or supporting another currency that would replace the United States dollar ...