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Friskies is an American brand of wet and dry cat food and treats owned by Nestlé Purina PetCare Company, a subsidiary of Nestlé global. [1] Friskies was initially introduced by Carnation Company in the 1930s as a dog food brand. When Friskies cat food was introduced in the 1950s, it was the first dry pet food product specifically for cats.
Friskies PetCare Company was a division of Nestlé founded in 1985 that produced pet food. In 2001, it merged with Ralston Purina and became Nestlé Purina PetCare after Nestlé acquired all the outstanding shares of Ralston Purina.
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At the same time, the pet food division was sold to the Swiss company Nestlé. [5] [6] Ralston had marketed the Dog Chow, Cat Chow and Pro Plan pet food brands, while Nestlé produced Friskies and Alpo brand pet foods. [7] The merger was opposed by consumer advocates, such as the Consumer Federation of America, due to anti-trust concerns. [7]
In its original commercial, an announcer said, "Your cat give you that cold shoulder when you serve cold, leftover cat food? Watch it warm up to Fancy Feast". It also featured a white Persian cat that talked in her thoughts. It was sold along with Friskies and other pet foods in 1985 to Nestlé, and the merger became Friskies PetCare Company.
Meow Mix is a product of The J.M. Smucker Company (as of March 23, 2015); a variety of dry and wet cat food known for its advertising jingle. Meow Mix was introduced in 1974 and sells many flavors, including "Original Choice" and "Seafood Medley". It also is known for selling "Alley Cat" dry cat food.
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