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Wine merchants in ancient Rome used positioning, which is a marketing term referring to the place a brand holds in the customer's minds. They marketed their wine as high-class. [106] Archaeological excavations in Pompeii revealed one advertisement that stated: [107] The gladiators owned by Aulus Suettius Certus will fight at Pompeii on May 31.
At Rome itself, Monte Testaccio is a tribute to the scale of this commerce. As with most Roman technology , the Roman seagoing commercial ships had no significant advances over Greek ships of the previous centuries, though the lead sheeting of hulls for protection seems to have been more common.
Julian calendar — The calendar introduced by Caesar in 45 BC was named in his honor. It reformed the Roman calendar to align more closely with the solar year. [19]Julian year (symbol: a or a j) — An astronomical unit of measurement of time defined as exactly 365.25 days of 86,400 seconds each.
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The Seleucid dynasty controlled a developed network of trade with the Indian Subcontinent which had previously existed under the influence of the Achaemenid Empire.The Greek-Ptolemaic dynasty, controlling the western and northern end of other trade routes to Southern Arabia and the Indian Subcontinent, [5] had begun to exploit trading opportunities in the region prior to the Roman involvement ...
Example of higher class Roman men. Social class in ancient Rome was hierarchical, with multiple and overlapping social hierarchies. An individual's relative position in one might be higher or lower than in another, which complicated the social composition of Rome. [1]
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