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In 1969, Bic launched its advertising campaign in the United States. A year later, the four-color Bic was launched. The four-color pen allowed one to change the ink color without changing the pen. [13] Bic's ability to mass produce the manufacturing of their pens resulted in low prices. [14] The Conté company was acquired by BIC in 1979. [15]
Throughout the 1950s and 1960s, the Bic Cristal's writing tip and ergonomic design helped shift the worldwide market for pens from fountain pens to ballpoints. In 1959 Bich brought the pen to the American market: the Bic pen was soon selling at 29 cents (equivalent to $3.03 in 2023) with the slogan "writes first time, every time."
A pen is a handheld device used to apply ink to a surface, usually paper, for writing or drawing. [1] Additional types of specialized pens are used in specific types of applications and environments such as in artwork, electronics, digital scanning and spaceflight, and computing.
Faber-Castell AG is a German multinational manufacturer of pens, pencils, other office supplies (e.g., staplers, slide rules, erasers, rulers) [1] and art supplies, [2] as well as high-end writing instruments and luxury leather goods.
Luxor International Private Ltd. is an Indian manufacturing company of stationery products based in Noida, India.Luxor manufactures and markets writing instruments and office products under its own brand, also selling Schneider, Parker, and Waterman pens (the last two brands, after an agreement with Newell Brands) in India.
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