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Wet Seal (Also Styled As wet seal) was an American fast fashion retailer, headquartered in Los Angeles, California. The retailer specialized in selling clothing and accessories. The company was founded in Newport Beach, California , by Lorne Huycke in 1962 as "Lorne's".
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Wet Seal offered to buy 508 stores of the County Seat chain in 1996, but was rejected. [ 6 ] [ 7 ] The chain filed for Chapter 11 bankruptcy protection in late 1996 and began to close stores. [ 8 ] County Seat filed for bankruptcy again in 1999.
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CML then sold Britches to Wet Seal where the brand was ultimately shuttered as Wet Seal converted the remaining 83 Britches Great Outdoors stores to their Arden B format targeting an affluent female audience. [6] [7] In late 2019 Matt Carson purchased the rights to resurrect Britches and started working with many of the original team and ...
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