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The Lanham Act's fair-use exception is an affirmative defense requiring the defendant to prove that the term was used in good faith and in a descriptive manner for a purpose other than as a mark. The Lanham Act includes a fair-use exception, under § 1115(b)(4), for trademarks that consist of descriptive words, to prevent trademark monopolies ...
A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark.
Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust.
Brand image refers to an image an organization wants to project; [50] a psychological meaning or meaning profile associated with a brand. [51] Brand loyalty refers to the feelings of attachment a consumer forms with a brand. It is a tendency of consumers to purchase repeatedly from a specific brand.
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A counterfeit consumer good is a product, often of lower quality, that is manufactured or sold without the authorization of the brand owner, using the brand's name, logo, or trademark. These products closely resemble the authentic products, misleading consumers into thinking they are genuine.
Counterfeit LG brand and products, such as televisions, monitors, air conditioners, etc. China (including Hong Kong) is a major source of counterfeit goods, responsible for an estimated 80% of the world’s counterfeits, [ 27 ] contributing over 1.5% to its GDP, [ 28 ] [ 29 ] and accounting for 84% of all counterfeit items seized by U.S ...