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The Lanham Act's fair-use exception is an affirmative defense requiring the defendant to prove that the term was used in good faith and in a descriptive manner for a purpose other than as a mark. The Lanham Act includes a fair-use exception, under § 1115(b)(4), for trademarks that consist of descriptive words, to prevent trademark monopolies ...
A word, phrase, or logo can act as a trademark. But so can a slogan, a name, a scent, the shape of a product's container, and a series of musical notes. [7] The language of the Lanham Act describes that universe [of things that can qualify as a trademark] in the broadest of terms. It says that trademarks "includ[e] any word, name, symbol, or ...
A counterfeit consumer good is a product, often of lower quality, that is manufactured or sold without the authorization of the brand owner, using the brand's name, logo, or trademark. These products closely resemble the authentic products, misleading consumers into thinking they are genuine.
Counterfeit LG brand and products, such as televisions, monitors, air conditioners, etc. China (including Hong Kong) is a major source of counterfeit goods, responsible for an estimated 80% of the world’s counterfeits, [ 27 ] contributing over 1.5% to its GDP, [ 28 ] [ 29 ] and accounting for 84% of all counterfeit items seized by U.S ...
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. [1] Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. [2] It is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to ...
The intention of the law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. [19] Several other states, such as Illinois, require print notices as well. [20]
Brand image refers to an image an organization wants to project; [50] a psychological meaning or meaning profile associated with a brand. [51] Brand loyalty refers to the feelings of attachment a consumer forms with a brand. It is a tendency of consumers to purchase repeatedly from a specific brand.