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Digital transformation (DT) is the process of adoption and implementation of digital technology [1] [2] [3] by an organization in order to create new or modify existing products, services and operations by the means of translating business processes into a digital format.
The approach (as well as its counterpart for innovation and strategy roadmapping, S-Plan) is flexible and scalable, and therefore can be easily customised for efficient application. [15] Fast and lean approaches are particularly important for small and medium enterprises (SME) and have been shown to work in particularly to give directions to ...
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile ...
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The DTA’s predecessor is the Digital Transformation Office, which was formed on 23 January 2015. [11] The Office was in charge of digitising and managing various government services. [ 12 ] It was primarily responsible for managing the myGov website and app. [ 13 ] On 14 October 2016 it was renamed the Digital Transformation Agency.
Michael J. Lenox (born February 23, 1971) is an American strategist and professor of business administration at the Darden School of the University of Virginia, particularly known for his work on business strategy, technology strategy, corporate sustainability and industry self-regulation.
In computing, data transformation is the process of converting data from one format or structure into another format or structure. It is a fundamental aspect of most data integration [ 1 ] and data management tasks such as data wrangling , data warehousing , data integration and application integration.
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