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  2. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    Target marketing goes against the grain of mass marketing. It involves identifying and selecting specific segments for special attention. [2] Targeting, or the selection of a target market, is just one of the many decisions made by marketers and business analysts during the segmentation process. Examples of target markets used in practice ...

  3. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  4. When marketing a business, knowing your target audience is key

    www.aol.com/marketing-business-knowing-target...

    Here's an example: You want your store’s inventory to cater to a younger, more hip crowd. Your media may need to go to advertising in video games, or streaming services, TikTok and YouTube.

  5. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]

  6. Market share analysis - Wikipedia

    en.wikipedia.org/wiki/Market_share_analysis

    Companies which have a continuity plan usually sustain shocks better and ensure achievement of targeted market share. Target Market Share: Based on the above analysis, it is possible to arrive at the overall market size for the assessment period, and thereby decide on the volume of business the firm targets to achieve during the period. This ...

  7. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.

  8. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    Retail stores are typically located where market opportunities are optimal – high traffic areas, central business districts. Selecting the right site can be a major success factor. When evaluating potential sites, retailers often carry out a trade area analysis ; a detailed analysis designed to approximate the potential patronage area.

  9. Total addressable market - Wikipedia

    en.wikipedia.org/wiki/Total_addressable_market

    Serviceable obtainable market (SOM), share of market, or Target Market, is the percentage of SAM which is realistically reached. [ 2 ] For example, the total UK consumer expenditure on food in 2014, which is the total addressable market of food, was £198 billion (including catering, alcoholic drinks, non-alcoholic drinks and other foods). [ 3 ]

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