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Early catalogues sold clothing almost exclusively, though operations gradually expanded to include such products as pharmaceuticals, books, furniture, china, farm tools, and whole pre-fabricated houses. [1] The Eaton's catalogue has been featured in multiple works of Canadian literature, including The Hockey Sweater and Anne's House of Dreams ...
The T. Eaton Company Limited, later known as Eaton's and then Eaton, was a Canadian department store chain that was once the largest in the country. It was founded in 1869 in Toronto by Timothy Eaton , an immigrant from what is now Northern Ireland .
The cover of the first Eaton's catalogue, published in 1884. The Eaton's catalogue would continue to be published until 1976. In 1845, Tiffany's Blue Book was the first mail-order catalogue in the United States. [14] [15] In 1872, Aaron Montgomery Ward of Chicago produced a mail-order catalogue for his Montgomery Ward mail order business. [16]
Starting in 1884, Eaton introduced Canada to the wonders of the mail-order catalogue, reaching thousands of small towns and rural communities with an array of products previously unattainable. In these tiny communities, the arrival of Eaton's catalogue was a major event.
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