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Data source: Nike. All columns are for the fiscal first quarter, ended Aug. 31. As you can see in the table, Nike's revenue and gross margins have flatlined while its earnings are down.
Data source: Nike. Chart by author. Nike expects that slowdown to deepen, with a mid-single-digit drop in its reported revenue in fiscal 2025. Analysts are bracing for a 5% decline.
A version of this story appeared in CNN Business’ Nightcap newsletter. To get it in your inbox, sign up for free, here. Three quintessentially American companies — Starbucks, Nike and Boeing ...
Nike reports annual revenue for fiscal year 2005 (ending May 31) of $13.74 billion, a 12% increase over the previous fiscal year. Nike Signs Tennis Pro Rafael Nadal. Nike introduces Nike Free. 2006 Nike enters the cricket market with a 5-year sponsorship of the Indian cricket team for US$43m. 2007 CEO William Perez leaves Nike on January 23, 2006.
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Nike also expects sales to fall in the current fiscal year. There's no doubt that the brand is in trouble and needs some kind of change. A new CEO certainly isn't out of the question.
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Its revenue from the Nike Brand came in at $11.95 billion, down 7% year over year across all geographies. Revenue from its direct-to-consumer business, Nike Direct, fell 13% on a reported basis ...