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Aristotle defined rhetoric as "the faculty of observing in any given case the available means of persuasion", and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he called it "a combination of the science of logic and of the ethical ...
Aristotle says rhetoric is the counterpart (antistrophe) of dialectic. [1]: I.1.1–2 He explains the similarities between the two but fails to comment on the differences. Here he introduces the term enthymeme. [1]: I.1.3 Chapter Two Aristotle defines rhetoric as the ability in a particular case to see the available means of persuasion.
He proposes what is known as a social-epistemic model of writing instruction, in which the socially-constructed nature of knowledge and knowing is recognized. Berlin notes that "social epistemic rhetoric views knowledge as an arena of ideological conflict," and such a writing pedagogy "offers an explicit critique of economic, political, and ...
According to Plato, lexis is the manner of speaking.Plato said that lexis can be divided into mimesis (imitation properly speaking) and diegesis (simple narrative). Gerard Genette states: "Plato's theoretical division, opposing the two pure and heterogeneous modes of narrative and imitation, within poetic diction, elicits and establishes a practical classification of genres, which includes the ...
Aristotle's definition of rhetoric, "the faculty of observing, in any given case, the available means of persuasion", presupposes a distinction between an art (τέχνη, techne) of speech–making and a cognitively prior faculty of discovery. That is so because, before one argues a case, one must discover what is at issue.
Dialectic – a term that has been defined differently by Aristotle and Petrus Ramus, among others; generally, it means using verbal communication to come to an agreement on a topic. Dispositio – the stage of planning the structure and sequence of ideas; often referred to as arrangement, the second of Cicero's five rhetorical canons.
The Categories places every object of human apprehension under one of ten categories (known to medieval writers as the Latin term praedicamenta). Aristotle intended them to enumerate everything that can be expressed without composition or structure, thus anything that can be either the subject or the predicate of a proposition.
Aristotle, as well as later writers on rhetoric, such as Cicero and Quintilian, devoted considerable attention to developing and formalizing the discipline of rhetorical invention. Two important concepts within invention were topoi and stasis. Other rhetorical cultures seem to have additional means of locating "available means".