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Social exchange theory views exchange as a social behavior that may result both in economic and social outcomes. [17] Social exchange theory has been generally analyzed by comparing human interactions with the marketplace. The study of the theory from the microeconomics perspective is attributed to Blau. [6]
Frank Dance's helical model of communication was initially published in his 1967 book Human Communication Theory. [161] [162] [163] It is intended as a response to and an improvement over linear and circular models by stressing the dynamic nature of communication and how it changes the participants. Dance sees the fault of linear models as ...
The social exchange theory uses Thibaut and Kelley's (1959) theory of interdependence. This theory states that "relationships grow, develop, deteriorate, and dissolve as a consequence of an unfolding social-exchange process, which may be conceived as a bartering of rewards and costs both between the partners and between members of the ...
Harold Kelley (February 16, 1921 – January 29, 2003) was an American social psychologist and professor of psychology at the University of California, Los Angeles.His major contributions have been the development of interdependence theory (with John Thibaut), [1] [2] the early work of attribution theory, [3] and a lifelong interest in understanding close relationships processes.
Interdependence theory is a social exchange theory that states that interpersonal relationships are defined through interpersonal interdependence, which is "the process by which interacting people influence one another's experiences" [1] (Van Lange & Balliet, 2014, p. 65). The most basic principle of the theory is encapsulated in the equation I ...
One key activity in communication theory is the development of models and concepts used to describe communication. In the Linear Model, communication works in one direction: a sender encodes some message and sends it through a channel for a receiver to decode. In comparison, the Interactional Model of communication is bidirectional. People send ...
Social representation theory - was developed by Serge Moscovici and concerns the character of the shared beliefs and practices that typify any collective. Social penetration theory – proposes that, as relationships develop, interpersonal communication moves from relatively shallow, non-intimate levels to deeper, more intimate ones. [2]
Many scholars have followed Schramm's criticisms of linear transmission models. They agree that communication is a dynamic exchange involving an active audience and feedback loops. [1] [5] [20] Schramm's other innovations have also been influential, like his concept of the field of experience and his development of relational models in his ...