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In 2008, Miller Brewing Company test-marketed three new recipes – an amber, a blonde ale, and a wheat – under the Miller Lite brand, marketed as Miller Lite Brewers Collection. [19] At the 2010 and 2014 Great American Beer Festival, Miller Lite won the gold medal for Best American Style Lager or Light Lager, besting Miller Genuine Draft.
Light beer (sometimes spelled lite beer) is a pale lager that is reduced in alcohol content or calories compared to regular beers. [1] [2] [3] Light beer began to be mass marketed in the United States in the early 1970s, following test marketing and promotion. This was followed by a nationwide rollout of Miller Lite in 1975.
The food energy in both Miller's MGD 64 and Budweiser's Select 55 have been reduced simply by lowering the fermentables content. MGD 64 has only 2.8% alcohol content and some Select 55 states "alcohol content not more than 3.2% by weight / 4% by volume", possibly to allow its sale in areas where that is the limit.
The beer brand is reigniting the decades-long debate, this time with nostalgia-fueled ads featuring a new generation of retired sports stars.
High Life Light was first introduced in 1994 as a "lighter take on the 120-year-old favorite," Miller High Life says on its website. High Life Light was discontinued in 2021, along with several ...
Billed by the longtime light beer brand as having "the same great taste as Miller Lite, only without the beer," the new Beer Mints ($5 for a tin of 40 mints) go on sale online at ...
On July 3, 2006, Miller Brewing Company announced it had entered into an agreement to acquire Sparks from McKenzie River Corp. for $215 million, [4] with acquisition completed on August 14, 2006. Miller had been producing Sparks prior to this purchase. [5] It is currently producing it under the Steel Brewing Company label of Milwaukee, Wisconsin.
The YuleLager also includes an extra beer storage space designed to "keep Miller Lite at the perfect temperature," along with built-in stocking hooks so you can hang yours by your (faux) chimney ...