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The catalog's sales averaged $4 per order (equivalent to $72.5 today). [7]: 38 Various artists illustrated the catalog including Paul de Longpre and Alois Lunzer. [9] After Burbank's death in 1926, Burpee acquired the rights to his experiments but no notable vegetables or flowers were to come from Burbank's work. [5]
A 1901 Burpee seed catalog. A key in Burpee's business was the 1863 free delivery system that required post offices to deliver mail to residents' homes and in 1896, free delivery was extended to rural areas. This allowed his catalogs to be delivered directly to people's homes.
Gardens Alive! is known as a "pioneer" in organic gardening, selling chemical-free lawn and garden products through its namesake catalog. [7] According to the Eugene Register-Guard, the company has "an excellent reputation as a leading innovator" in the organic product market.
World War II meant more shortages and another opportunity to sell seeds in the Victory Gardens campaign. By 1959 Burpee had grown his father's company into the largest seed catalog mail order house in the world with sales over $6 million, equal to $62,712,329 today. In 1960 Burpee mailed 4 million seed annuals to customers.
Heronswood was also a catalog resource for rare and unusual plants, originally established by Dan Hinkley and Robert Jones in 1987, and primarily offering plants collected by Dan on his travels. [12] Heronswood as a nursery brand became a wholly owned subsidiary of the Burpee Seed Company in 2000.
The seed-starting kit has two 24-cell seed starting trays with a propagation tray for watering, two germination dome covers which regulate temperature, a six-quart bag of seed starting soil mix, a ...
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