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Dr. Swaminathan received his Bachelor of Technology in Mechanical Engineering with the University Merit Scholarship for all years at the National Institute of Technology, Warangal, in 1982, P.G.D.M. (equivalent to an M.B.A.) in Marketing and Organizational Behavior with the Duncan Scholarship in 1984 at the Indian Institute of Management, Calcutta, and a Ph.D. in Business Administration at the ...
Qualitative research is often used to explore complex phenomena or to gain insight into people's experiences and perspectives on a particular topic. It is particularly useful when researchers want to understand the meaning that people attach to their experiences or when they want to uncover the underlying reasons for people's behavior.
Qualitative Research is a bimonthly peer-reviewed academic journal covering qualitative research methods in the fields of sociology and other social sciences. It was established in 2001 and is published by SAGE Publications. The founding editors were Sara Delamont and P. Atkinson. [1]
Qualitative Market Research: An International Journal is a peer-reviewed academic journal that publishes academic research on qualitative research methods and its applications in market research, marketing, and consumption. It is published by Emerald and the editor-in-chief is Fiona Spotswood (University of Bristol). The journal was established ...
Setting up and running an online qualitative research project involves far less administration than is the case with face to face qualitative research, and this makes it practical for client-side organisations to do so without a market research agency.
The 2024 election is coming up and one of the questions on people's minds is how the two candidates will handle the tech sector. Deborah Perry Piscione knows a lot about money and technology. She...
Used in qualitative research, the interviews involve a group of people who are asked about their perceptions, attitudes, opinions, beliefs, and views regarding many different topics (e.g., abortion, political candidates or issues, a shared event, needs assessment). Group members are often free to talk and interact with each other.
The American Business Journal is a monthly digital publication for senior executives in the United States who want to stay informed of current business topics and trends. . The ABJ features articles and columns from writers focused on all aspects of the American business landscape and includes a monthly section 'American Business in Action' that produces corporate case studies highlighting ...