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Newport Slim 120s (introduced 1998), Newport "Stripes" and Newport "M-Blend" were other varieties that have also been discontinued. In some Latin American markets, such as tourist areas of the Dominican Republic , British American Tobacco has released some limited edition varieties and outer packaging's including:
From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
The new campaign served to rival Newport's ongoing efforts targeting youth and attempted to steal Kool's declining young customer base. In Salem Spirit, groups of young men and women are seen to bond together over fun, youthful activities, ranging from sledding and hot air ballooning to picnicking and frolicking in the ocean.
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It typically has a dark brown (rather than the traditional white) wrapper and is typically 120 mm (4.7 in) in length. The More brand does, however, produce shorter versions with the typical white wrapper and white or cork filters. [2] Bridging the gap between cigars and cigarettes, More was the first successful 120 mm cigarette.
Numerous print advertisements depicted women in elegant attire, a notably more conservative image compared to their Virginia Slims counterparts, which was associated with the women's movement. [7] Some of their slogans directly addressed physical appearance, such as the 1970s campaign titled "Farewell to the Ugly Cigarette Pack."
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The brand was relaunched in 1987 as the world's first superslim cigarette, and to compete with other slim cigarettes which were marketed towards women at the time, such as Virginia Slims. [2] [3] Susan Cameron was one of the people who oversaw the re-launch of the brand at the time. [4]