Search results
Results from the WOW.Com Content Network
Content analysis is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner. [1]
Online content analysis or online textual analysis refers to a collection of research techniques used to describe and make inferences about online material through systematic coding and interpretation. Online content analysis is a form of content analysis for analysis of Internet-based communication.
It is used to identify the root word for actual words and reduce the size of the text data. [citation needed] Information retrieval or identification of a corpus is a preparatory step: collecting or identifying a set of textual materials, on the Web or held in a file system, database, or content corpus manager, for analysis.
According to Krippendorf, [34] "Content analysis is a research technique for making replicable and valid inference from data to their context" (p. 21). It is applied to documents and written and oral communication. Content analysis is an important building block in the conceptual analysis of qualitative data. It is frequently used in sociology.
For example, social scientists should express their ideas through sentences, not single words, to provide full context. [7] One criticism of content analysis is its inability to study communication effects. While Lasswell's concept of content analysis allows for inferences about data, its weakness is its ability to verify the data. [3]
Visual sociologists can categorize and count them; ask people about them; or study their use and the social settings in which they are produced and consumed. So the second meaning of visual sociology is a discipline to study the visual products of society—their production, consumption and meaning.
Narrative is a powerful tool in the transfer, or sharing, of knowledge, one that is bound to cognitive issues of memory, constructed memory, and perceived memory. Jerome Bruner discusses this issue in his 1990 book, Acts of Meaning, where he considers the narrative form as a non-neutral rhetorical account that aims at "illocutionary intentions", or the desire to communicate meaning. [10]
Discourse is a major topic in social theory, with work spanning fields such as sociology, anthropology, continental philosophy, and discourse analysis. Following work by Michel Foucault , these fields view discourse as a system of thought, knowledge, or communication that constructs our world experience.