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Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Owner – Who owns the logo, if different than article name. Full legal name is best. Website – If taken from the web, where? Commentary – Discuss any commentary in the article about the logo itself; History – If logo is discontinued or modified, when and how was it used historically; Description – Additional information about the logo
A wordmark logo (also called a lettermark or a lettermark logo) is a type of logo, not a type of wordmark, which consists of just text set in a particular style, such as a typeface or color, without other graphical features. [5] For example, the SONY logo contains only the name in uppercase, set in a particular typeface. [6]
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The logo touch-up includes thicker lettering on "Walmart" and broader stems for the yellow sunlike spark graphic that goes with it, one that is playing an ever greater role in its marketing.
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