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Arnold Böcklin is commonly used in editorial design, branding, and advertising. Its versatility allows it to function effectively in both large display settings, such as headlines and posters, and smaller text sizes, including body copy and captions.
George Auriol has been called the "quintessential Art Nouveau designer" according to Steven Heller and Louise Fili. [1] The letterforms he designed for his namesake typeface originated in Française-légère and Française-allongée, two other fonts he designed for G. Peignot et Fils.
Contrary to their current perception, in its early years, the Bauhaus school printed serif art nouveau typefaces. After some years of design work at the school, Herbert Bayer and Joost Schmidt created the more recognizable proposals—sans-serif geometric letterings, with decorative elements of the font removed for a crisp industrial style.
ITC Benguiat Gothic is a sans-serif variant for the original serif font family. Both faces are loosely based upon typefaces of the Art Nouveau period but are not considered academic revivals. The face follows ITC's design formulary of an extremely high x-height, combined with multiple widths and weights.
George Auriol, born Jean-Georges Huyot (26 April 1863, Beauvais – February 1938, Paris), was a French poet, songwriter, graphic designer, type designer, and Art Nouveau artist. He worked in many media and created illustrations for the covers of magazines, books, and sheet music, as well as other types of work such as monograms and trademarks.
Akzidenz-Grotesk is a sans-serif typeface family originally released by the Berthold Type Foundry of Berlin. "Akzidenz" indicates its intended use as a typeface for commercial print runs such as publicity, tickets and forms, as opposed to fine printing, and "grotesque" was a standard name for sans-serif typefaces at the time.
A popular art nouveau font was Eckmann, designed by graphic artist Otto Eckmann. Furthermore, the influence of art nouveau was expressed in a lot of book illustrations and ex libris designs. Altogether the return to the roots of book art become stronger around the start of the 20th century.