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Virginia Slims are narrower (23 mm (0.91 in) circumference) than standard cigarettes (hence, "Slims"), and are also longer than normal "king-sized" cigarettes (which are 85 mm (3.3 in)). They are sold only in longer 100 and 120 mm (3.9 and 4.7 in) lengths, to afford the cigarettes a more "elegant" appearance and ostensibly to reduce the amount ...
Drawing inspiration from Virginia Slims, Eve sought to attract female consumers by positioning cigarettes as fashionable accessories. [6] Numerous print advertisements depicted women in elegant attire, a notably more conservative image compared to their Virginia Slims counterparts, which was associated with the women's movement . [ 7 ]
The 3M bookshelf game series is a set of strategy and economic games published in the 1960s and early 1970s by 3M Corporation. The games were packaged in leatherette-look large hardback book size boxes in contrast to the prevalent wide, flat game boxes.
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5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
The brand was relaunched in 1987 as the world's first superslim cigarette, and to compete with other slim cigarettes which were marketed towards women at the time, such as Virginia Slims. [ 2 ] [ 3 ] Susan Cameron was one of the people who oversaw the re-launch of the brand at the time.
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The last commercial was a 60-second ad for Virginia Slims that was run by the Philip Morris company at 11:59 during a break on The Tonight Show on NBC. [2] The company had bought the last pre-midnight ads on the late night talk shows of all three networks, with ads for Marlboro on CBS on The Merv Griffin Show and for Benson & Hedges on ABC on ...