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Southwestern Bell Yellow Pages logo, 1984-1994. YP Texas Region Yellow Pages LLC is a division of YP Holdings that publishes telephone directories to Southwestern Bell customers for AT&T. The company was originally formed in 1984 as Southwestern Bell Media, Inc.
Whitacre Tower, also known as One AT&T Plaza, and formerly known as One Bell Plaza, is a 37-story high-rise in Downtown Dallas, built adjacent to the Akard Street Mall in 1984. The building is the headquarters for AT&T and Southwestern Bell Telephone , which operates as "AT&T Southwest".
SBC Communications bought AT&T Corp. on November 18, 2005, and changed its name to AT&T Inc. Shortly afterwards, on January 15, 2006, AT&T companies were given new d.b.a names. As a result, officially, Southwestern Bell began conducting business under the following names: AT&T Arkansas, AT&T Kansas, AT&T Missouri, AT&T Oklahoma, and AT&T Texas.
Following the AT&T merger, the directories were known as "AT&T Yellow Pages published by R.H. Donnelley". [2] In 2006, R.H. Donnelley completed its acquisition of Dex Media, which had been spun off from Qwest in 2002-2003. Following the acquisition, R.H. Donnelley became the third largest directory publisher in the United States. [3]
A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone number of a subscriber identified by ...
On December 29, 2006, AT&T added BellSouth Advertising & Publishing Corporation, or "BAPCO" to its roster of directory publishers. As a result, in January 2007, all companies who had been doing business as AT&T Yellow Pages started doing business as AT&T Advertising & Publishing, while the AT&T Yellow Pages name was retained.
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