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The key difference between the MS Marketing degree and the Master of Business Administration (MBA) degree is the required number of marketing courses in the degree. Typically the MBA degree may have a concentration in marketing or other fields of 4–6 courses. The MS Marketing degree will usually have 10–12 marketing courses.
The University of Tampa (UTampa, UT or Tampa U) [7]) is a private university in Tampa, Florida. It is accredited by the Southern Association of Colleges and Schools . UTampa offers more than 200 programs of study, including 19 master's degrees and a broad variety of majors, minors, pre-professional programs and certificates.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
The Master of Marketing Research (MMR) is a graduate degree program that may be from one to three years in length. Students pursuing this degree study the aspects of research in the field of marketing. Unlike an M.B.A., which is a general business degree, the Master of Marketing Research focuses solely on the aspects of marketing research.
Vaughn was previously a consultant of marketing and business in his own small company. [3]He began his academic career at the Bradley University as a member in the faculty of marketing before joining the University of Tampa in 1984 as a coordinator in the department of Marketing and later was the Max H. Hollingsworth Endowed Chair of American Enterprise.
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In the marketing research industry, however, there is a growing preference for people with master's degrees. Those with MBA or equivalent degrees are likely to be employed as project managers. [44] A small number of business schools also offer a more specialized Master of Marketing Research (MMR) degree. An MMR typically prepares students for a ...
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