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  2. Business marketing - Wikipedia

    en.wikipedia.org/wiki/Business_marketing

    Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.

  3. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. [33] Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies.

  4. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing Automation platforms allow marketers to automate and simplify client communication by managing complex omnichannel marketing strategies with a single tool. Marketing Automation assists greatly in areas like Lead Generation, Segmentation, Lead nurturing and lead scoring, Relationship marketing, Cross-sell and upsell, Retention, and ...

  5. Types of e-commerce - Wikipedia

    en.wikipedia.org/wiki/Types_of_e-commerce

    Anything one buys online as a consumer is done as part of a B2C transaction. The decision-making process for a B2C purchase is much shorter than a business-to-business (B2B) purchase, especially for items that have a lower value, thus having a shorter sales cycle. B2C businesses therefore typically spend less marketing dollars to make a sale ...

  6. think: act - Wikipedia

    en.wikipedia.org/wiki/Think:_act

    In the Handbuch Unternehmenskommunikation (Handbook of corporate communication), think: act is listed as a reference for B2B customer-magazines. [6] In 2005, 2006 and 2007, the magazine think: act was awarded the Best of Corporate Publishing (BCP) Award in the business area of "financial services / real estate / consulting".

  7. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is often partitioned into two sets of categorical pairs, either by target market: Direct or Business-to-consumer (B2C) marketing research, and; Business-to-business (B2B) marketing research. Or, alternatively, by methodological approach: Qualitative marketing research, and; Quantitative marketing research.

  8. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    [citation needed] Therefore, it is important to prioritize customer engagement as a business strategy. The proliferation of media that provide consumers with more control over their advertising consumption (subscription-based digital radio and TV) and the simultaneous decrease of trust in advertising and increase of trust in peers [ 19 ] point ...

  9. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

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