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Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including 1984 and Get a Mac. Many of Apple's product announcements occur during keynote speeches the company gives several times a year, at Apple Special Events or at Apple's Worldwide Developers Conference , that help reinforce ...
The design references a number of different other typefaces, notably FF DIN (used in the UI of the Camera app in iOS 7 and iOS 8), Helvetica (used in the UI in iOS 6 and below), Helvetica Neue (used in the UI of iOS 7 and iOS 8 as well as OS X Yosemite, with some devices even with iOS 4 through iOS 6), Roboto (Google's new UI typeface), and ...
Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.
The "iPhone" term was registered by Gradiente in 2000, seven years before Apple's release of its first iPhone. This decision came three months after Gradiente Eletrônica launched a lower-cost smartphone using the iPhone brand. [128] In June 2014, Apple won, for the second time, the right to use the brand name in Brazil.
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The XS Max introduced a larger 6.5-inch screen. The iPhone XR included a 6.1-inch LCD "Liquid Retina" display, with a "bezel-less" design similar to the iPhone X, but does not include a second telephoto lens; it was made available in a series of vibrant colors, akin to the iPhone 5c, and was a lower-cost device compared to the iPhone X and XS. [44]
iPhones are named with "iPhone" followed by a number, which denotes the iPhone generation, and sometimes a suffix (such as Plus, Pro, Pro Max). The current naming pattern is that "Plus" indicates a physically larger iPhone model of the same generation, sometimes with higher end features (iPhones 6-8 Plus, iPhone XS Max, 14 Plus, 15 Plus).
iOS (formerly iPhone OS) [5] is a mobile operating system developed by Apple exclusively for its iPhone mobile devices. It was unveiled in January 2007 for the first-generation iPhone , [ 6 ] which launched in June 2007.
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