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  2. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including 1984 and Get a Mac. Many of Apple's product announcements occur during keynote speeches the company gives several times a year, at Apple Special Events or at Apple's Worldwide Developers Conference , that help reinforce ...

  3. Typography of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Typography_of_Apple_Inc.

    The design references a number of different other typefaces, notably FF DIN (used in the UI of the Camera app in iOS 7 and iOS 8), Helvetica (used in the UI in iOS 6 and below), Helvetica Neue (used in the UI of iOS 7 and iOS 8 as well as OS X Yosemite, with some devices even with iOS 4 through iOS 6), Roboto (Google's new UI typeface), and ...

  4. File:IPhone 15 (logo).svg - Wikipedia

    en.wikipedia.org/wiki/File:IPhone_15_(logo).svg

    This image or media file may be available on the Wikimedia Commons as File:IPhone 15 (logo).svg, where categories and captions may be viewed. While the license of this file may be compliant with the Wikimedia Commons, an editor has requested that the local copy be kept too.

  5. Visual brand language - Wikipedia

    en.wikipedia.org/wiki/Visual_brand_language

    Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.

  6. Apple Inc. design motifs - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc._design_motifs

    The Snow White design language was developed by Hartmut Esslinger's Frog Design, and was used from 1984 to 1990. The Apple IIc was the first Apple product to use the design language. Snow White is characterised by its heavy use of vertical and horizontal lines for both decoration, ventilation and to create the illusion that the computer casings ...

  7. Individual branding - Wikipedia

    en.wikipedia.org/wiki/Individual_branding

    Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company."

  8. iPhone - Wikipedia

    en.wikipedia.org/wiki/IPhone

    The XS Max introduced a larger 6.5-inch screen. The iPhone XR included a 6.1-inch LCD "Liquid Retina" display, with a "bezel-less" design similar to the iPhone X, but does not include a second telephoto lens; it was made available in a series of vibrant colors, akin to the iPhone 5c, and was a lower-cost device compared to the iPhone X and XS. [44]

  9. Shutterstock - Wikipedia

    en.wikipedia.org/wiki/Shutterstock

    Shutterstock, Inc. is an American provider of stock photography, stock footage, stock music, and editing tools; [4] it is headquartered in New York. [5] Founded in 2002 by programmer and photographer Jon Oringer, [6] Shutterstock maintains a library of around 200 million royalty-free stock photos, [7] vector graphics, and illustrations, [8] with around 10 million video clips and music tracks ...

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