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The company registered its "Duracell" trademark in 1964 and began rebranding under the new name with the intent of marketing directly to consumers instead of industrial and military customers. [1] In 1978, the company was purchased by Dart Industries and renamed Duracell after its alkaline battery brand. In 1985, the European metal alloys parts ...
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Duracell Inc. is an American manufacturer of alkaline batteries, specialty cells, and rechargeables; it is a wholly owned subsidiary of Berkshire Hathaway since 2016. The company has its origins in the 1920s, through the work of Samuel Ruben and Philip Mallory , and the formation of the P. R. Mallory Company .
The GMOC has in the past held a small number of Haitians and Cubans picked up at sea. [1] [2] The GMOC was the focus of an executive order in January 2025 under President Trump to greatly expand the facility so it could hold the "worst of the worst" migrants. [1]
By the end of 1987, Eveready held 58-60% percent market share, but that number had fallen to 40-45% by 1989 thanks to competition from Duracell. [22] [23] In December 1988, Eveready's European unit acquired Cofinea, a French company that made Wonder and Mazda batteries. [24]
Philip Rogers Mallory (November 11, 1885 - November 16, 1975) was an American businessman and the founder of the company that is now known as Duracell International. Rather than making a career in his family's shipping business, he founded his own manufacturing company, the P. R. Mallory Company. Starting as a manufacturer of tungsten filament ...
Samuel Ruben (14 July 1900 – 16 July 1988) was an American inventor who made lasting contributions to electrochemistry and solid-state technology, including the founding of Duracell. He is listed as an inventor in over 200 patents.
On the December 3, 1994 episode of the sketch comedy show Saturday Night Live, as part of Weekend Update, anchor Norm Macdonald joked, "The new ad campaign for Duracell batteries is already having a dramatic effect. Over seventy percent of consumers say they now find the batteries, quote, 'creepy and disturbing'."