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North Queensland Stadium has been the permanent home ground of the North Queensland Cowboys men's team since 2020 and hosted some home games for the women's team since 2023. Additionally, it hosted the men's and women's 2021 All Stars match , the first game of the 2021 State of Origin series and two finals matches in the 2021 NRL season .
Dairy Farmers 15-year partnership with the Cowboys ended at the end of 2012 season, as the club looked for a new naming rights sponsor for the stadium. [ 27 ] In 2013, the stadium was renamed 1300SMILES Stadium, after the Townsville-based dental practice entered into a five-year sponsorship deal with Stadiums Queensland. [ 28 ]
Since inception as a rugby league ground, the ground had several sponsored naming rights: Stockland Stadium (1995–97), Malanda Stadium (1998) and Dairy Farmers Stadium (1999–2013). The last NRL match to be played at 1300SMILES Stadium was on Thursday 29 August 2019 between the North Queensland Cowboys and Canterbury Bankstown Bulldogs .
The 2025 North Queensland Cowboys season will be the 31st in the club's history. Coached by Todd Payten and captained by Reuben Cotter and Tom Dearden , they will compete in the NRL 's 2025 Telstra Premiership .
In 2023, 1.3 million fans traveled to watch the Cowboys at AT&T Stadium and on the road. The New York Giants placed second in 2023 for attendance, with just over 1.2 million fans.
The 2025 North Queensland Cowboys Women season will be the 3rd in the club's history. Coached by Ricky Henry and captained by Kirra Dibb and Tallisha Harden , they will compete in the NRLW 's 2025 Telstra Women's Premiership .
Mercedes-Benz Stadium (Atlanta) New England 13, Los Angeles Rams 3. Super Bowl 52. Feb. 4, 2018. U.S. Bank Stadium (Minneapolis) Philadelphia 41, New England 33. Super Bowl 51. Feb. 5, 2017. NRG ...
The roof hasn't been opened for a Cowboys game in their $1.2 billion stadium since the 2022 season. “I know we opened it long before any fans or anybody is in there,” owner Jerry Jones said ...