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In 1953, David Crystal, the owner of Izod and Haymaker, bought 50% of the rights to market Lacoste in America. The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt ...
"Izod of London" became a brand known simply as "Izod Lacoste". While the shirts were equally Izod and Lacoste, they became abbreviated and popularized as "Izod" shirts (which led to the ongoing misunderstanding that the famous "Crocodile" logo of Lacoste is the "Izod" trademark).
Lacoste S.A. is a French luxury sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier.It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches.
The brand's name was a pun on the phrase "crock of shit" and its logo was a deceased Lacoste crocodile lying on its back. Croc O' Shirt was introduced in late 1980. [1] As Mad Dog Productions CEO Barry Gottlieb put it, Richmond, Virginia, where he was based, [2] "...was 'the heart of prepdom.' 'First, there were Izod shirts,' he says. 'Then you ...
Jean René Lacoste (2 July 1904 – 12 October 1996) was a French tennis player and businessman. He was nicknamed "the Crocodile" because of how he dealt with his opponents; [2] he is also known worldwide as the creator of the Lacoste tennis shirt, which he introduced in 1929, and eventually founded the brand and its logo in 1933.
Lawrence S. Phillips (1927–2015), chairman of the Phillips-Van Heusen Corporation (now PVH Corp.; owns the Tommy Hilfiger Corporation, Calvin Klein Inc., IZOD) [138] Steven (born 1951) and Mitchell Rales (born 1956), founders of the Danaher Corporation [139]
Maus Frères SA (French for "Maus Brothers") is a Swiss holding company based in Geneva that owns the Lacoste [1] brand, department stores and other businesses.. It was founded in 1902 by wholesalers Ernest and Henri Maus and retailer Léon Nordmann. [2]
Tommy Hilfiger B.V. (/ h ɪ l ˈ f ɪ ɡ ər /; hil-FIG-ər), formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American clothing brand that manufactures apparel and licensed products such as footwear, accessories, fragrances and home furnishings. [3]
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