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A lookalike audience is a group of social network members who are determined as sharing characteristics with another group of members. [1] In digital advertising, it refers to a targeting tool for digital marketing, first initiated by Facebook, which helps to reach potential customers online who are likely to share similar interests and behaviors with existing customers. [2]
This list contains the top 50 accounts with the most followers on the social media platform X, formerly and commonly known as Twitter.Notable figures such as Elon Musk, Barack Obama, Cristiano Ronaldo, Justin Bieber, Rihanna, Katy Perry, Narendra Modi, and Donald Trump are at the top of the list, each with over 100 million followers.
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Advertising on Twitter is based solely on the interactions an individual makes on the app. Advertisements shown on an individual's Twitter feed are based on the information provided in that individual's profile. Ads that are shown on Twitter are classified under three categories: promoted tweets, promoted accounts, and promoted trends. [10]
Originally a mobile Twitter client for iOS platform making use of 3rd party picture sites and Apple's Push Notifications; a Mac OS X version was added in October 2012. Tweetbot was created by Tapbots. [3] TweetDeck: Chrome web app and desktop application A desktop application which allows users to filter and group their own and others' tweets.
The ad-free tier comes as Twitter/X has been attempting to rebuild its advertising model. Major brands have been pulling their advertising regularly since Musk’s takeover of the site.
Threads, Meta Platform's broadside to Twitter, is seen by some advertisers as less contentious and more predictable than Elon Musk's platform, and analysts say it could lure away marketing budgets ...
Followers (millions) Description Brand account 1 @elonmusk Elon Musk: 210.5 Businessman and owner of X/Twitter 2 @BarackObama: Barack Obama: 130.9 U.S. President (2009–2017) 3 @Cristiano Cristiano Ronaldo: 114.4 Football player 4 @justinbieber Justin Bieber: 109.6 Musician 5 @rihanna Rihanna: 108.2 Musician 6 @katyperry Katy Perry: 105.5 ...