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Nature Valley is an American brand of snack bars owned by General Mills. They produce a variety of cereal bars and granola bars. Common bars include: 'Oats and Honey', 'Fruit and Nut', and 'Peanut'. Their selection can be categorized as crunchy bars, protein bars, fruit and nut bars, and various nut bars. [1]
Granola, like trail mix, gained popularity originally as a "great grab-and-go backpack snack for hiking, biking or just being out and about during the day," Julia Zumpano, registered dietitian ...
Granola bars (or muesli bars) have become popular as a snack, similar to the traditional flapjack familiar in the British Isles and Newfoundland. Granola bars consist of granola mixed with honey or other sweetened syrup , pressed and baked into a bar shape, resulting in the production of a more convenient snack.
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C.W. Post was a granola-type breakfast cereal introduced in the United States by General Foods in July 1975 (49 years ago) (). [1] It was named after C. W. Post, the founder of the Postum Cereal Company that later became General Foods. The cereal company unit was later sold off and is now Post Foods.
By 2009, that budget was $800,000 and offering free samples became a large part of the Kind marketing plan. [4] In 2014, Lubetzky bought all of VMG's shares. [6] Today, Kind Bars are sold at more than 150,000 stores in the US. [7] In 2014, they sold over 458 million bars and granola pouches, almost doubling 2013's sales. [8]
A typical energy bar weighs between 30 and 50 grams and is likely to supply about 200–300 calories (840–1,300 joules), 3–9 grams of fat, 7–15 grams of protein, and 20–40 grams of carbohydrates — the three sources of energy in food. [3]
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