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At 25 years old, Reisa competed in Puteri Indonesia beauty pageant, as the representative of Special Region of Yogyakarta province in Puteri Indonesia 2010. [6] [1] At the end of the competition, She won the title of Puteri Indonesia Lingkungan 2010, and she was automatically chosen to representing Indonesia on Miss International 2011 beauty pageant in Chengdu - China.
The Company was established on October 24, 1958, with the opening of a children's fashion store in Jakarta's Pasar Baru district; the first proper Matahari outlet was opened in 1972, considered as the first modern department store in the country.