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  2. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    t. e. Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [ 1 ] Online advertising includes email marketing, search engine marketing (SEM), social media ...

  3. Tear sheet - Wikipedia

    en.wikipedia.org/wiki/Tear_sheet

    In advertising, a tear sheet is a page cut or torn from a publication to prove to the client that the advertisement was published. Media buying agencies are often required by clients to provide tear sheets along with a post analysis of any advertising campaign. [ 1 ] With the emergence of online advertising, tear sheets often now appear in the ...

  4. History of advertising - Wikipedia

    en.wikipedia.org/wiki/History_of_advertising

    Advertising revenue as a percent of US GDP shows a rise in audio-visual and digital advertising at the expense of print media. [1] The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines.

  5. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Cost per action. Revenue sharing. Mobile advertising. v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic.

  6. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [2] It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps , videos, and on non-search websites.

  7. PDF - Wikipedia

    en.wikipedia.org/wiki/PDF

    This is an accepted version of this page This is the latest accepted revision, reviewed on 16 October 2024. Portable Document Format, a digital file format For other uses, see PDF (disambiguation). Portable Document Format Adobe PDF icon Filename extension.pdf Internet media type application/pdf, application/x-pdf application/x-bzpdf application/x-gzpdf Type code PDF (including a single ...

  8. Get a Mac - Wikipedia

    en.wikipedia.org/wiki/Get_a_Mac

    Synopsis. [] The Get a Mac advertisements follow a standard template. They open to a plain white background, and a man dressed in casual clothes introduces himself as an Apple Mac computer ("Hello, I'm a Mac."), while a man in a more formal suit-and-tie combination introduces himself as a Microsoft Windows personal computer ("And I'm a PC.").

  9. Timeline of e-commerce - Wikipedia

    en.wikipedia.org/wiki/Timeline_of_e-commerce

    1970s–1980s. Very basic systems of electronic commerce emerge, using new technologies electronic funds transfer (EFT) and electronic data interchange (EDI), used by a relatively small number of people. [1][2] 1980s–1990s. During this time period, automated teller machines and credit cards laid down the foundation for the growing world of e ...