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Under Armour has a partnership with PGA Tour player Jordan Spieth who they signed an endorsement with in 2013. [57] Spieth has won three majors to date (the 2015 Masters, the 2015 U.S. Open and the 2017 Open Championship) and has launched his own golf shoe, "Spieth One". [58] Under Armour has worked with Hollywood to boost its profile.
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In the U.S., the annual footwear industry revenue was $48 billion in 2012. In 2015, there were about 29,000 shoe stores in the U.S. and the shoe industry employed about 189,000 people. [47] Due to rising imports, these numbers are also declining. The only way of staying afloat in the shoe market is to establish a presence in niche markets. [48]
Dark Sky Distance is a Professional Distance Running Team sponsored by Under Armour and based in Flagstaff, Arizona. The team focuses on events ranging from 1500m to Marathon with representation from the US and Internationally.
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