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2. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   While posting an ad through the Facebook Ad Manager, an advertiser is provided with a set of characteristics that will define their target market. These traits include geographical location, gender, age, work, relationship status, and interests such as music. [2] Facebook claims advertisers can customize their target audience based on their ...

3. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   A study from 2011 attributed 84% of "engagement" or clicks and likes that link back to Facebook advertising. [43] By 2014, Facebook had restricted the content published from business and brand pages. Adjustments in Facebook algorithms had reduced the audience for non-paying business pages (that have at least 500,000 "Likes") from 16% in 2012 ...

4. Location-based advertising - Wikipedia

   en.wikipedia.org/wiki/Location-based_advertising

   Location-based advertising companies like go2 Media aggregate local listings from yellow page companies, local directories, group discount businesses and others. Users are presented these ads as display advertising integrated with publisher content or search advertising in response to user queries.

5. Facebook - Wikipedia

   en.wikipedia.org/wiki/Facebook

   Facebook's revenue depends on targeted advertising, which involves analyzing user data to decide which ads to show each user. Facebook buys data from third parties, gathered from both online and offline sources, to supplement its own data on users.

6. Local advertising - Wikipedia

   en.wikipedia.org/wiki/Local_advertising

   Marketers and businesses consider local advertising necessary for economic growth. [ citation needed ] Advertising is usually funded by a sponsor who promotes the advertisement through different types of media, for example, television, newspaper, commercial radio advertisement, magazine mail, etc. Television is one of the most expensive forms ...

7. Social media use by businesses - Wikipedia

   en.wikipedia.org/wiki/Social_media_use_by_businesses

   Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.