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The history of bras (brassières; variously pronounced) is closely tied to the social status of women, the evolution of fashion, and shifting views of the female body over time. Throughout history, women have used various garments to support, cover, restrain, reveal, enhance, or modify the appearance of their breasts .
True & Co. 2012 US China Ultimo: 1999 ceased 2015: UK India Van de Velde N.V. 1919 Belgium China Vanity Fair: 1919 US US, Honduras Vassarette: 1958 US Vietnam Vedette Shapewear: 1983 US Unknown Victoria's Secret: 1977 US China Wacoal: 1946 Japan China What Katie Did: 1999 UK India Wolford: 1949 Austria Croatia Wonderbra: 1939 Canada Indonesia ...
The company was founded in 1945 in New York City. It was founded with the help of its head designer Lillian Hunau, who also had a special wiring and bust shaping [2] patent which began featuring in bras the following year. 1945 was also the year Exquisite Form became one of the first major brassiere companies to advertise in Ebony Magazine.
Bras are not universally worn around the world; in some developing countries bras may cost up to 10–30 hours of a woman's wages, making them unaffordable to most of the population. [146] [147] [148] As of 2011, women in Fiji needed to pay up to a week's wages for a new bra. [149] Bras are highly prized at second-hand markets in West Africa.
The ABC Alphabet Bra set the standard for bra sizing that is still used today. By the early 1940s, the company was profitable again, bringing in $1 million by 1947. [18] Sales of bras, girdles, and the cross-promotion of the Merry Widow line of corselets with the 1952 Lana Turner movie of the same name, led to record profits. [18]
Vintage lingerie company What Katie Did was the first company to put the bullet bra back into production in 1999. Contour: Sometimes referred to as a molded or molded-cup bra, except the contour bra will generally have an underwire not always seen in the molded bra. Contour bras have seamless, pre-formed cups containing a foam or other lining ...
A Pigeon Bra in use by WW II soldier. Maidenform converted factories during World War II in order to produce pigeon bras and parachutes. Pigeon bras, sometimes called pigeon vests, attached pigeons to paratroopers' chests so that the paratrooper could land in a war zone and release the bird, which would fly away carrying a message.
Berlei Limited was started in 1910, as a company called Unique Corsets in Sydney, after Fred Burley discovered that the corset business was profitable and that the wholesale segment of the business could be prosecuted on an import replacement basis. Burley made his first overseas business trip to the US in 1913, to research methods and ...