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Behr Paint Company (stylized as BEHR) is a supplier of architectural paint and exterior wood care products to the American and Canadian do-it-yourself markets. BEHR manufactures interior and exterior house paints, decorative finishes, primers, stains and surface preparation products sold exclusively at The Home Depot . [ 2 ]
Leaning into this trend is Behr Paint, which has chosen Rumors as its 2025 Color of the Year. This deep, dynamic ruby red is where nostalgic flair and timeless elegance intersect to create a shade ...
Luxury car manufacturers (particularly German marques such as BMW and Mercedes-Benz) almost always charge a premium for the "option" of metallic paint on a new vehicle. This is often considered a captive market as metallic paints usually account for all but one or two of the colors from the palette available (only red, black, and white are ...
“Rumors is the perfect color with that balance of warmth and vitality,” said Erika Woelfel, vice president of color and creative services at Behr Paint Company, told Gold Housekeeping. “We ...
The aluminium and chrome give the paint a vibrant metallic sparkle, while the glass-like coating acts like a refracting prism, changing the apparent color of the surface as the observer moves. [ 3 ] ChromaFlair paints contain no conventional absorbing pigments ; rather, the pigment is a light interference pigment .
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