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  2. Total revenue - Wikipedia

    en.wikipedia.org/wiki/Total_revenue

    For example, total revenue will rise due to an increase in quantity if the percentage increase in quantity is larger than the percentage decrease in price. The percentage change in the price and quantity determine whether the demand for a product is elastic or inelastic. The changes in total revenue are based on the price elasticity of demand ...

  3. Gross margin - Wikipedia

    en.wikipedia.org/wiki/Gross_margin

    If margin is 30%, then 30% of the total of sales is the profit. If markup is 30%, the percentage of daily sales that are profit will not be the same percentage. Some retailers use markups because it is easier to calculate a sales price from a cost. If markup is 40%, then sales price will be 40% more than the cost of the item.

  4. Price elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_demand

    The price elasticity gives the percentage change in quantity demanded when there is a one percent increase in price, holding everything else constant. If the elasticity is −2, that means a one percent price rise leads to a two percent decline in quantity demanded.

  5. Arc elasticity - Wikipedia

    en.wikipedia.org/wiki/Arc_elasticity

    The y arc elasticity of x is defined as: , = % % where the percentage change in going from point 1 to point 2 is usually calculated relative to the midpoint: % = (+) /; % = (+) /. The use of the midpoint arc elasticity formula (with the midpoint used for the base of the change, rather than the initial point (x 1, y 1) which is used in almost all other contexts for calculating percentages) was ...

  6. Profit model - Wikipedia

    en.wikipedia.org/wiki/Profit_model

    The model form with 'q' and 'x' in place of' g 0 and g 1 allows profits to be calculated when only the sales and production figures are known. A spreadsheet could be prepared for a company with increasing then decreasing levels of sales and constant production. It could have another column showing profit under increasing sales and constant ...

  7. Inverse demand function - Wikipedia

    en.wikipedia.org/wiki/Inverse_demand_function

    The marginal revenue function has twice the slope of the inverse demand function. [9] The marginal revenue function is below the inverse demand function at every positive quantity. [10] The inverse demand function can be used to derive the total and marginal revenue functions. Total revenue equals price, P, times quantity, Q, or TR = P×Q.

  8. List of price index formulas - Wikipedia

    en.wikipedia.org/wiki/List_of_price_index_formulas

    That is an extreme case; in general the formula will understate the total cost of a basket of goods (or of any subset of that basket) unless their prices all change at the same rate. Also, as the index is unweighted, large price changes in selected constituents can transmit to the index to an extent not representing their importance in the ...

  9. Percentage - Wikipedia

    en.wikipedia.org/wiki/Percentage

    The percent value can also be found by multiplying first instead of later, so in this example, the 50 would be multiplied by 100 to give 5,000, and this result would be divided by 1,250 to give 4%. To calculate a percentage of a percentage, convert both percentages to fractions of 100, or to decimals, and multiply them. For example, 50% of 40% is:

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