enow.com Web Search

Search results

1. Results from the WOW.Com Content Network

2. Click-through rate - Wikipedia

   en.wikipedia.org/wiki/Click-through_rate

   Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. [1] [2] Click-through rates for ad campaigns vary tremendously.

3. Cost per mille - Wikipedia

   en.wikipedia.org/wiki/Cost_per_mille

   A hybrid Cost-per-Click (CPC) auction calculated by multiplying the CPC times the click-through rate (CTR), and multiplying that by one thousand. (Represented by: (CPC x CTR) x 1000 = eCPM.) This monetization model is used by Google to rank site-targeted CPM ads (in the Google content network) against keyword-targeted CPC ads (Google AdWords ...

4. View-through rate - Wikipedia

   en.wikipedia.org/wiki/View-through_rate

   Historically, the digital advertising business has relied on the easy to measure click-through rate (CTR) typically provided by the ad server. Most ad server platforms also measure unique or reach impressions based on deduplication of browser cookies. Click-through rates have been known to be on the decline since the advent of the display banner.

5. Cost per impression - Wikipedia

   en.wikipedia.org/wiki/Cost_per_impression

   Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.

6. Impression (online media) - Wikipedia

   en.wikipedia.org/wiki/Impression_(online_media)

   A movement is underway to move from the current standard of served impressions, to a new standard of viewable impressions. [5] [6] [7] The Interactive Advertising Bureau (IAB), Association of National Advertisers (ANA), and the American Association of Advertising Agencies (4A’s) have joined forces in an initiative called 3MS (Making Measurement Make Sense), with the purpose of better ...

7. Website monetization - Wikipedia

   en.wikipedia.org/wiki/Website_monetization

   The two most important metrics that matter to a web publisher looking to monetize their site is "Fill Rate", or the % of inventory where ads can be shown by a partner advertising network, and eCPM, which is the effective cost per thousand impression dollar amount that is paid out to the publisher for showing ads to their audience.

8. Evaluation measures (information retrieval) - Wikipedia

   en.wikipedia.org/wiki/Evaluation_measures...

   Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

9. Viewable impression - Wikipedia

   en.wikipedia.org/wiki/Viewable_impression

   Impressions that are not visible are included in click through rate, making click rate misleading. 23. Display of complete branding messages and contact information is prohibitive; If a click-through is necessary to measure advertising, adding complete branding messages and contact information in a display ad is prohibitive because then a click ...