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In March 2022, ITV announced the launch of ITVX, [3] an integrated advertising and subscription funded platform. The service serves as a replacement for ITV Hub, taking over as the broadcaster's catch-up service, and is positioned as a direct competitor to BBC iPlayer and the Channel 4 VOD service; featuring more exclusive programming, and a selection of FAST channels.
In November 2022, ITV announced a new streaming service to replace ITV Hub called ITVX. Launching on 8 December 2022, ITVX provides archive programming for which ITV plc owns the license, live events, and exclusive programming. [50] There will be a free ad-supported tier and a premium subscription which will be ad-free and allow access to ...
The Now TV boxes and dongles have extra downloadable apps that provide access to free catch-up or streaming services such as BBC iPlayer, ITVX, and UKTV Play, as well as access to Sky Store, Netflix (added in late 2018), Peacock (added in November 2021), Sky Sports Box Office, Disney+ (added in April 2020) [31] and YouTube. [32]
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In line with the launch of the streaming service ITVX, ITVBe received a new look for the first time on 15 November 2022.The logo is now coloured peach and has the b in 'be' raised up higher than the rest of the letters, and uses idents that are cross-used across ITV1, ITV2, ITV3, and ITV4 with different views which reflect the channel's image and programming output.
Player applications on computers and Smart TV platforms are free of charge, while the apps on iPhone, iPad and Android phones and tablets require a one-time $5 activation fee to stream from a server. [42] Plex's apps largely relied on the native video player and supported codecs of the streaming device's operating system.
In exchange for this programming, the ITV network is available on all platforms free to air and can be found at the top of the EPG of all providers. Since the launch of the platform in 1998, all of the ITV licensees have received gifted capacity on the digital terrestrial television platform.
The user interface of the BBC Integrated Media Player (iMP) in 2006. The original iPlayer service was launched in October 2005, undergoing a five-month trial by five thousand broadband users until 28 February 2006. iPlayer was heavily criticised for the delay in its launch, rebranding and cost to BBC licence-fee payers because no finished product had been released after four years of ...