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Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946. Perla laundry bar soap (Philippines), sold to SCPG Asia-Pacific Inc. in 2016; Pert Plus was sold to Innovative Brands, LLC in July 2006. Prell shampoo sold to Prestige Brands International in ...
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The original Ivory bar soap was whipped with air in its production and floated in water, although P&G discontinued this version of the soap in 2023, and the new version no longer floats. According to an apocryphal story, later discounted by the company, a worker accidentally left the mixing machine on too long, and the company chose to sell the ...
The logo of Camay used in 2006-2012. Camay is a British brand of bar soap owned by Unilever.It was introduced in 1926 by Procter & Gamble and was marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities.
P&G was one of the first mainstream advertisers on Spanish-language TV during the mid-1980s. [82] [83] By the late 1990s, P&G was established as the largest advertiser on Spanish-language media. [84] In 2008, P&G expanded into music sponsorship when it joined Island Def Jam to create Tag Records, named after a body spray that P&G acquired from ...
P&G greatly expanded Olay both in the line-up and internationally. Olay became P&G's 13th billion dollar brand in 2013. [4] Since then, the range has been expanded to include a full range of hypoallergenic variants, cleansers and creams. The brand also includes soap, and body wash. Olay Cosmetics was launched in 1996 but discontinued in 2001.
P&G continued sponsoring several soap operas on all three networks until its last show As the World Turns was canceled in September 2010. George Henry Lesch , president, CEO , and chairman of the board of Colgate-Palmolive in the 1960s and 1970s, transformed the firm into a modern company with major restructuring.
Tax money paid by P&G and other leading local industries benefits the entire community. It helps provide better schools and parks, greater fire and police protection. By 1990, the Procter & Gamble Baltimore Plant was producing only soaps like Ivory and Camay , and synthetic liquid detergents like Joy , Dawn , and liquid Cascade .