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Psychological pricing is a strategy based on the theory that certain prices have a psychological impact on consumers. It involves expressing prices as just-below numbers, such as $19.99 or £2.98, to create the perception of a lower price.
Pricing is the process of setting the price of a product or service, based on various factors such as cost, market, competition, and quality. Learn about the different approaches and methods of pricing, such as revenue-oriented, customer-oriented, value-based, and dynamic pricing.
The most common example in the United States is the $??.99 phenomenon—e.g. setting the price for a good at $9.99. Though it is effectively ten dollars—especially when you add sales tax—it still appears to the potential buyer to be significantly cheaper than if the good was sold $10.00. [1]
Disney+ basic, with ads, will rise from $7.99 a month to $9.99, while Disney+ premium without ads will also go up two bucks to $15.99 a month. Disney is also raising the cost of Hulu, ESPN+ and ...
The service, $11.99 per month if you subscribe from a computer and $14.99 if you subscribe in the app, was rolled out to Australia and New Zealand with plans to take it global.
Try Disney+ for just $1.99 with this rare deal. $2 at Disney+ The ad-free service usually goes for $9.99 a month, so with the promotion, you save $21 over the course of three months.
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