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v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Customer analytics. Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Marketing provides services to satisfy customers ...
Customer data. Customer data or consumer data refers to all personal, behavioural, and demographic data that is collected by marketing companies and departments from their customer base. [1] To some extent, data collection from customers intrudes into customer privacy, the exact limits to the type and amount of data collected need to be ...
Customer service is the assistance and advice provided by a company through phone, online chat, mail, and e-mail to those who buy or use its products or services. Each industry requires different levels of customer service, [1] but towards the end, the idea of a well-performed service is that of increasing revenues.
v. t. e. Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...
Customer Service Assurance (CSA) in telecom and Internet services means the collection of Communications Service Provider (CSP) customer usage information from all practical sources including network traffic, network devices, content servers, management databases and user devices to ensure customer service quality is consistent with CSP expectations.
Churn rate (sometimes called attrition rate) is a measure of the proportion of individuals or items moving out of a group over a specific period. It is one of two primary factors that determine the steady-state level of customers a business will support. [clarification needed] Churn is widely applied in business for contractual customer bases.
Between 1985 and 2018 around 90,700 deals within the consumer service sector have been announced. These deals cumulate to an overall value of around 2,031 bil. USD. There have been three M&A waves in 2000, 2007 and 2016 with a current all time in 2017, where 5,839 deals with a value of 152 bil. USD have been announced. [1]