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Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning.
IGA, Inc., is a franchised chain of grocery stores that operates in more than 41 countries. Unlike chain stores, IGA franchises are independently owned and operated. Many of these stores operate in small-town markets and belong to families that manage them. IGA was founded in the United States as the Independent Grocers Alliance in 1926.
A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. [1] A marketing channel is a useful tool for management, [2] and ...
Direct selling is a business model that involves a party buying products from a parent organization and selling them directly to customers. It can take the form of either single-level marketing (in which a direct seller makes money purely from sales) and multi-level marketing (in which the direct seller may earn money from both direct sales to customers and by sponsoring new direct sellers and ...
Small businesses in the Central Zone of São Paulo. Researchers and analysts of small or owner-managed businesses generally behave as if nominal organizational forms (e.g., partnership, sole-trader, or corporation), and the consequent legal and accounting boundaries of owner-managed firms are consistently meaningful.
Wholesaling. Wholesaling, or distributing, is the sale of goods or merchandise to retailers, to industrial, commercial, institutional or other professional business users, or to other wholesalers (wholesale businesses) and related subordinated services. In general, it is the sale of goods in bulk to anyone, either a person or an organization ...
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