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The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial. The campaign was launched to market Old Spice's Red Zone After Hours Body Wash, but was subsequently expanded to include other products, following its success. The campaign targets female viewers, despite the ...
Website. oldspice.com. Old Spice is an American brand of male grooming products encompassing aftershaves, deodorants and antiperspirants, shampoos, body washes, shaving cream, and soaps. It is manufactured by Procter & Gamble. Old Spice was launched as Early American Old Spice by William Lightfoot Schultz's soap and toiletries company, Shulton ...
Over the past week, Old Spice -- the 73-year-old aftershave stalwart -- has seized national attention with a viral, interactive ad campaign. Starring former NFL wide receiver Isaiah Mustafa, the ...
Isaiah Amir Mustafa (born February 11, 1974) [1] is an American actor and former American football wide receiver. [2] Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like". He is also known for portraying Luke Garroway on Freeform 's fantasy series Shadowhunters and ...
December 16, 2021 at 9:00 AM. Netflix won’t run commercials in “ The Witcher,” but it will team up with one of the world’s biggest marketers to create ads using themes and characters from ...
This, according to Old Spice, is the first time a consumer-packaged brand (CPG) has a custom-promoted chatbot on the platform. An AI Randomizer helps the bot interact with users.
Make a Smellmitment. Make a Smellmitment[1] is an advertising campaign created by Wieden+Kennedy for Old Spice in the United States. The campaign is preceded by "The Man Your Man Could Smell Like", which was a television advertising campaign by Wieden+Kennedy for Old Spice. The "Make a Smellmitment" campaign retains much of the format from the ...
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