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In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...
One instrument to analyse the company's external environment is the PEST analysis. PEST stands for political, economical, social and technological factors. Two more factors, the legal and environmental factor, are defined within the PESTLE analysis. [5] To explain these environmental factors, it is necessary to say that most of the factors ...
The next step of the method is to conduct a trend analysis. Trend analysis is an analysis of macro environmental factors in the external environment of a business, also called PEST analysis. It consists of analyzing political, economical, social, technological and demographic trends.
These factors generally fall under PESTLE. PESTLE refers to political, economic, social, technological, legal and environmental factors. Regularly addressing PESTLE factors falls under operations management. Meanwhile, addressing any event, opportunity or challenge in any one or many factors for the first time will involve project management.
One approach could be the PEST analysis, which includes political, economic, social and technological, whereas other variations JIT) include environmental and legal factors. A second approach is to use a SWOT analysis which stands for Strength, Weakness, Opportunity and Threat.
It is often used alongside other frameworks, such as PEST, as a basis for the analysis of internal and environmental factors. [13] SWOT analysis may also be used in pre-crisis planning, preventive crisis management , and viability study recommendation construction.
External environment: PEST analysis or STEEP analysis is a framework used to examine the remote external environmental factors that can affect the organization, such as political, economic, social/demographic, and technological. Common variations include SLEPT, PESTLE, STEEPLE, and STEER analysis, each of which incorporates slightly different ...
Pestel, Grand'Anse, a commune in Haïti Pestèl City , the principal town of Pestèl commune PEST analysis , a schematic for engaging in macro-environmental analysis and research