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In August 2021, YouTube began piloting a second subscription tier, "YouTube Premium Lite" in European markets such as Belgium, Denmark, Finland, Luxembourg, Norway and Sweden, at a price point of €6.99. It contained only the ad-free viewing benefit. [29] YouTube discontinued the Premium Lite plan in October 2023. [30]
The new price of an individual YouTube Premium plan is $13.99 per month (up from $11.99 previously) while YouTube Premium Music subscribers will pay $10.99 per month (up from […]
In July 2023, YouTube for the first time raised the price of YouTube Premium (from $11.99 to $13.99 per month) and YouTube Music (from $9.99 to $10.99) in the U.S.
YouTube Premium, which offers ad-free music and videos, costs $13.99 per month, with the first month free. A one-year subscription for an individual costs $139.99 for 12 months.
The service's benefits continued to be available as part of the existing YouTube Premium service and to Google Play Music All Access subscribers. The YouTube Music subscription was priced in line with its competitors at US$9.99 per-month; the price of YouTube Premium was concurrently increased to $11.99 for new subscribers. [5] [6]
On Thursday, YouTube announced that it's upping the price of its streaming service's base plan by $10 — citing “the rising cost of content" and other investments.
[315] [316] These revenues accounted for approximately 20 million subscribers combined between YouTube Premium and YouTube Music subscriptions, and 2 million subscribers to YouTube TV. [317] YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. [318] In Q2 2024, ad revenue rose to $8.66 billion, up 13% on Q1. [319]
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