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Impression: An impression is counted when a Discover card is scrolled into view, either in the standard list, or embedded within a carousel contained in the list. Only one impression is counted per result per session; if a user scrolls past a card and then scrolls back, only one impression is recorded.
Impressions click-through rate will vary based on the type of content, audience, and where on YouTube the impression was shown. Keep in mind that your video thumbnails are always competing against other videos, whether on the homepage, “Up Next” on the watch page, in search results, and even in subscription feeds.
Two impression metrics track how prominent your ads are: impression share (IS) and absolute top impression share (ATIS). Impression share. Impression share (IS) is the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get. Impression share = impressions / total eligible impressions
Under the Videos, Shorts, Live, and Posts tabs the key metrics card gives you an overview of your impressions. . This card also gives you info on views, click-through rate, average view duration, subscribers (Shorts), likes (Shorts), shares (Shor
How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network. Note: If your ad or keywords aren't receiving enough impressions, read Issues with fluctuating impressions. Each time your ad appears on Google or the Google Network, it's counted as one impression.
If your impression share is less than 100%, it means raising your bid or budget could help you show more often. To determine if it’s bid vs. budget that needs to be raised, check the “Impression Share Lost” columns. If your impression share is 100% but you aren’t spending your budget in full, it means you can expand your targeting.
Revenue per 1000 impressions (RPM) represents the estimated earnings you'd accrue for every 1000 impressions you receive.
Impression-based online campaigns, on the other hand, can measure impressions concretely, and are generally sold in terms of cost-per-thousand (CPM) impressions. Impression tracking is a common metric for measuring the performance of most types of online marketing campaigns, including: Pay-per-click impressions, measured against actual clicks
A note about impression counting. The Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) in partnership with other industry bodies, periodically review and update industry standards for impression measurement. They recommend guidelines to standardize how impressions are counted across formats and platforms.
Absolute top impression share is the percentage of impressions that are in the most prominent position on the page for Shopping campaigns, or in the Hotel ads booking module for Hotel campaigns. Improve your data quality: Your product data shapes the way your ads behave and perform.